Merchandise display holder



July 14, 1931. c, A: FOGEL ET AL 1,814,440

MERCHANDISE DISPLAY HOLDER Filed Nov. 25, 1929 :lIllIlllllllflllllllllllllllllIIIIIIHIIIIIIIIIH mnm-I-Inw INVENTQRS :20 tional sales construction,

Patented July 14, 1931 1 a'rEar oFricE' GLIFFORDA. FOGEL AND rnnn o. NELSON, or 'rirrsnunea'rnmvsynwima MERCHANDISE DISPLAY noLnnn Application filed Nqvember 23, 1929. Serial'No. 409,372.

Our invention relates to certain new and useful improvements in merchandise display holders somewhat of the type disclosed in our co-pending application for Letters Pat- -5, ent of the United States, bearing filing date the 14th day of August, 1929, and. Serial naesasao. s

The primary objectof this invention is to provide a more substantial and efficient j holder which will cost comparatively less to manufacture, assemble and install.

Further' objects of the invention are to provide a device of the character described, which is adapted to being attached to ordi- 15 nary store shelving forsupporting a pair of superposed containers, one of the latter being transparent and containing and displaying specimensgof a product identical to that =-contained in the other container of convenand of the kind stored in the shelving equipped therewith; which is simple in construction and arrangement, durable efficient in its use, and

.25 atively few parts; and which does not proa1 space, .nor inconvenience the handling of merchandise on shelving equipped therewith.

To the accomplishment of these and such other objects as may hereinafter appear, the

1 invention consists of the novel construction,

combination and arrangement of :parts here in specifically described and illustrated in the accompanylng 'dmwmgs but ilsiito be grally formed retaining lug 8, which is disundertsood that changes in the form, proportions and details of construction may be resorted to that come within the "scope of the claims he'reuntoappended.

In the drawings,wherein like numerals of preference designate corresponding parts throughout the several views v Figure l is a side elevational view of a ,merchandise display holder, constructed in accordance with the invention, and illustrating its adaptation with a shelf and dis play containers.

eo grliigures .2 and 3 are planiviews of the at- I tractive ina'ppearance; which embodies reliiihe connection of theretaining.

blanks from which the retaining band and support therefor are, respectively, formed.

Figure 4: is a fragmentary inner side view illustrating the connection of the retaining band with its support.

Figure 5 is an enlarged sectional View on line 5-5, Figure 4. i

Figure 6 is a bottom plan view of the support.

Referring in detail to the drawings 1 and 2, respectively, denote a retaining band and a support for the latter. The retaining band 1 and the support 2 are constructed from any suitable sheet material,;preferably sheet metal,

I The support 2 concavo-convex in transverse cross section, and has its lower end formed with a plurality of forwardly projectlng, apertured ears 3, which are adapted for engagement by nails 4:, or any other suit- .able attaching elements, for fixedly and permanently securing the support 2, in the vertlcal position, to a shelf 5, at the forward edge margin of the latter.

The top of -t'hesupport2 is provided with a pair of connecting lugs 6, which are disposed at'respective ends thereof. Each of the lugs 6 isassociated with a rectangularly shaped notch 7. The latter are formed in the top of the support 2 and have their 0 outer side walls aligned with the inner side edges of respective connecting lugs 6. The connecting lugs 6 extend vertically and are longitudlnally aligned with the support 2.

The top of thesupport 2 isfurther ,provlded with a vertically extending and interespective connecting lugs 6, of the. support and, mo

with the support 2, is clearly illustrated in Figures 1 and 2.

It will be noted that when these parts are assembled, in the manner stated, the upper ends of the connecting lugs 6 are bent slightly outwardly, as at 10, for rigidly securing the retaining band 1 in its assembled posit-ion with the support 2. The rearward ends of the loops 9 engage in respective notches 7 and'such engagement inaterially aids in establishing a more rigid connection between the retaining band 1 and its support 2.

When assembled together, the retaining band 1 and the support 2, combinedly constitute a circular holder, which surrounds and embraces the ELCljOiIllHf ends of the upper transparent display container 12 and the lower regulation container 13. It will be evident, that while the display container 12 is preferably disposed above the regulation container 13, their relative positions may be reversed, if desired. Further, the regulation container 13 may either be constructed from opaque or transparent material so long as it conforms to the regulation containers stored on the associated shelf.

The lower edge of the retaining band 1 is formed with a plurality of integrally formed seating lips 11, which are suitably spaced from each other and shaped by bonding the same upwardly and inwardly against the inner face of the retaining band 1, as clearly shown in Figures 4 and 5. The seating lips 11 are adapted to engage the bottom of the upper display container 12 for supporting the latter and for engaging the top of the lower regulation container 13 for maintaining the latter in position on the shelf 5 against the concaved forward face of the support 2. The upper display container 12 is further secured against movement by forcing the retaining lug S forwardly against same, as illustrated in Figure 1. By resting the lips 11 upon the top of the lower regulation container 13, the latter will assist in supporting the upper 'dis lay container 12, and prevent the possib e sagging of the retaining band 1 from the weight of the display container supported thereby.

A small upturned hook member 14 18 formed integral with the forward lower edge of the retaining band 1. The hook member 14 is adapted for the attachment or suspension of price cards, and the like, appertaining to the goods displayed by the de-' vice. In storing canned goods on store shelving, usually two tiers of cans are placed on the same shelf. The feature of the present invention resides in the provision of a holder for supporting a pair of superposed containers, one of which is transparent and filled with a product of the kind, trademarked brand, and quality contained in the regulation can or container 13, the latter being a unit of and identical to the canned product stored on the shelf equipped with the device. The purpose of so displaying the mechandise being, of course, to stimulate the sale thereof.

The curvature of the support 2 is approximately conformed to the curvature of the cylindrical containers supported thereby and is considerably less than semi-cylindrical, so that no part of the support 2 is visible when the containers are viewed from the front thereof.

The improved holders are preferably positioned centrally of the shelves 5 and so disposed that no part thereof projects beyond the forward edge of the shelves equipped therewith. In consequence, the same will not require any .special attaching elements, nor require additional space, nor interfere with the handling of the canned goods upon the shelves. It is, of course, obvious that the holder may be secured on a counter or other structure than shelving to display the goods carried by or surrounding same.

It will be noted that our improved holder comprises but two parts, which may be cheaply stamped, formed and assembled, and which may be readily taken apart and stacked, thereby facilitating its transportation and storage.

The present invention provides a most efiicient and inexpensive device of its kind for supporting, maintaining and displaying merchandise of the class stated.

What we claim is: I

1. A merchandise display holder of the character described comprising a vertically disposed support, means for securing said support in position, a retaining band having its ends detachably connected to the top of said support and being disposed horizontally and inwardly extending seating elements formed integral with said retaining band.

2. A merchandise display holder of the character described comprising a vertically disposed support, means for securing said support in position, a retaining band having its ends detachably connected to the too of said support and being disposed horizon tally, inwardly extending seating elements formed integral with said retaining band, said support being concavo-convex in transverse cross section, and a retaining lug disposed centrally of and formed integral with the top of said support.

3. In combination, a merchandise display holder of the character described comprising a support being concavo-convex in transverse cross section, means for securing said support in the vertical position, a pair of vertically extending connecting lugs formed integral with the top of said support, said support being provided with a pair of notches associated with respective connecting lugs, a retaining band, a loop formed at each end of said retaining band and being adapted for engaging respective connecting lugs and in said notches for securing said connecting bands to said support, and inwardly extending seating elements formed integral with said retaining band.

4. In combination, a merchandise display holder of the character described comprising a support being concavo-convex in transverse cross section means for securing said support in the vertical position, a pair of vertically extending connecting lugs formed integral with the top of said support, said support being provided with a pair of notches associated with respective connecting lugs, a retaining band, a loop formed at each end of said retaining band and being adapted for engaging respective connecting lugs and in said notches for securing said connecting band to said support, inwardly extending seating elements formed integral with said retaining band, and a retaining lug disposed centrally of and formed integral with the top of said support.

In testimony whereof we aflix our signatures.

CLIFFORD A. FOGEL. FRED o. NELSON. 

